The Marketing Committee will develop and oversee DSA's marketing strategy, including communications, brand identity, digital presence, and Member and community engagement. The Committee will work with the Executive and external contractors (where budget permits) to execute marketing activities while maintaining strategic oversight, brand consistency, and governance compliance.

Marketing activities should contribute to retention and growth in Membership and participation metrics, and are aligned with all Strategic Priorities, but particularly with Priority Seven in the Strategic Plan, Financial Sustainability and Revenue Growth.